Shabana Rehman
Shabana Rehman, a design enthusiast and a free-spirited person who believes in 'no boundaries' in everything she thinks, does and adapts.
An Indian native, Shabana has immersed herself in the field of fashion and interiors since a very young age. She is a design graduate in Fashion Marketing from Parsons School for Design, New York with her under-graduation in Fashion Design from National Institute of Fashion Technology, India. She has an Interior Design certification in Professional Studies from New York University, NYU. Her career began as a fashion designer in India and Dubai and eventually moved to New York where she got to work and pursue apprentice opportunities for brands like Marc Jacobs, Vince Camuto, DKNY and Issey Miyake. Her innate interest in Home and Interiors led her to join West Elm as their Home Stylist.
Shabana embarked on an entrepreneurial path to launch her own curated brand SABU, an idea inspired by her never ending passion for Home and Interiors. Her training as a designer has given her an exceptional eye for styling and aesthetics. The brand SABU is a direct expression of Shabana's aesthetics and taste in various cultures and the diversely meaningful ways in which people embrace the GOOD LIFE !
" Luxury is an everyday thing when we believe in the details, not just for special occasions or status quo !
EDIT..EDIT..EDIT....in a world of excess and a tyranny of choices, make a conscious choice to curate your life with FEWER, NICER, THINGS ! "
Sabu
THE BRAND
We create , curate, collaborate...
We believe in the beauty of connecting worlds. No culture, country or people experience true luxury without the influence of the other. That seamless sharing of cultures and lifestyle is our brand inspiration.
PRODUCT
Inspired by a passion for impeccable quality, we create timeless collection with mixed clean lines, natural materials and handcrafted efforts focusing on consciousness in everything we do. We make sure that we can both give back to the community and provide beautifully crafted pieces with timeless designs. We value the companies that we work with just as highly as we regard our customers that buy our products.
PARTNERS
We collaborate and ethically source from emerging talents and makers that make a positive social impact and work with artisan groups from economically disadvantaged communities to help them reclaim their livelihood and market their unique and hand-made products using traditional techniques.
Small U.S businesses are responsible for our packaging and printing productions.
IMPACT
Each piece tells a story by sustaining the craft traditions of its culture and supporting craft economies. By bringing these products to international markets, we drive the demand that preserves the craft and helps to economically sustain the craftsman and their families.
